AVOOVA’s products epitomise the Rainbow Nation that is South Africa, combining many African and European influences and talents to create products that are universal in their appeal, without losing touch with their roots deep in the ancient Karoo.

South African artist, Gideon Engelbrecht, first started experimenting with ostrich eggshell as an art form on his arrival in the remote town of Prince Albert in the mid 90’s. From his first tentative steps, it immediately became clear that the eggshell of the ostrich had very unique and appealing qualities as a decorative and artistic medium.

In 2004, Engelbrecht went into partnership with Tom Goddard and together they set about developing the processes and designs to create an exclusive range of accessories that could be marketed to a wider audience.

Resisting the practical temptations of moving production to Cape Town, AVOOVA has remained faithful to its roots, expanding its operations in Prince Albert to become one of the biggest employers in a community widely recognised as one of South Africa’s most disadvantaged.

In defiance of the harsh climatic conditions and remoteness of their location, the expanding team of highly skilled craftsmen and women are making award-winning products of such beauty and quality that they can now be found in the very best interior décor shops and galleries around the World.